Privacy policy

This Privacy Policy outlines how LiviRae Lingerie (referred to as the "Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit our website, use our services, make a purchase from liviraelingerie.com (the "Site"), or otherwise interact with us (collectively referred to as the "Services").

For the purposes of this Privacy Policy, "you" and "your" refer to any individual using our Services, including customers, website visitors, or other individuals whose information we collect in accordance with this policy.

Please review this Privacy Policy carefully. By accessing or using our Services, you consent to the collection, use, and disclosure of your information as described herein. If you do not agree with this Privacy Policy, we ask that you refrain from using or accessing our Services.

Changes to This Privacy Policy:

We may revise this Privacy Policy periodically to reflect updates to our practices or to comply with operational, legal, or regulatory requirements. When we make changes, we will post the updated Privacy Policy on the Site, update the "Last Updated" date, and take any additional steps required by applicable law.

How We Use Your Personal Information:

To deliver our Services, we collect personal information about you from various sources, as outlined below. Over the past 12 months, we have gathered this information to support our operations. The type of information we collect and how we use it may vary depending on your interactions with us.

In addition to the specific purposes detailed below, we may use the information we collect to:

  • Communicate with you
  • Provide and improve our Services
  • Fulfill our legal obligations
  • Enforce our terms of service
  • Protect or defend our Services, our rights, and the rights of our users or others

What Personal Information We Collect:

The personal information we collect depends on how you interact with our Site and use our Services. The term "personal information" refers to any information that identifies, relates to, describes, or can be linked to you. Below, we outline the categories and specific types of personal information we collect.

Information We Collect Directly from You:

When you use our Services, you may provide us with information directly, including:

  • Basic Contact Details: Your name, address, phone number, and email address.
  • Order Information: Your name, billing address, shipping address, payment confirmation, email address, and phone number.
  • Account Information: Your username, password, and security questions.
  • Shopping Information: Details about the items you view, place in your cart, or add to your wishlist.
  • Customer Support Information: Any details you choose to share when communicating with us, such as messages sent through our Services.

Certain features of our Services may require you to provide specific information. While sharing this information is optional, declining to do so may limit your ability to access or use certain features.

Information We Collect Through Cookies:

We also automatically gather certain information about your interactions with our Services ("Usage Data") using cookies, pixels, and similar technologies ("Cookies").

Usage Data may include details such as:

  • How you access and use our Site and your account
  • Device information
  • Browser information
  • Network connection details
  • Your IP address
  • Other information related to your interaction with the Services

These technologies help us understand user behavior, improve functionality, and enhance your experience.

Information We Obtain from Third Parties:

We may also collect information about you from third parties, including vendors and service providers who gather information on our behalf. This may include:

  • Companies that support our Site and Services, such as Shopify.
  • Payment processors who collect payment information (e.g., bank account, credit or debit card details, billing address) to process payments and fulfill your orders or provide products and services you have requested, as part of our contract with you.
  • When you visit our Site, open or click on emails we send, or engage with our Services or advertisements, we or third parties we collaborate with may collect certain information through online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

Any information obtained from third parties will be handled in accordance with this Privacy Policy. Please note that we are not responsible for the accuracy of the information provided by third parties, nor are we liable for their policies or practices. For more details, please see the section below, "Third Party Websites and Links."

How We Use Your Personal Information:

  • Providing Products and Services: We use your personal information to provide the Services and fulfill our contract with you. This includes processing payments, fulfilling orders, sending notifications related to your account, purchases, returns, exchanges, and other transactions. We also use your information to create and manage your account, arrange for shipping, facilitate returns and exchanges, and enable you to post reviews.

  • Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as sending marketing communications by email, text message, or postal mail, and displaying advertisements for products or services. This may involve using your information to tailor the Services and advertisements on our Site and other websites to better meet your preferences.

  • Security and Fraud Prevention: We use your personal information to detect, investigate, or take action against potential fraudulent, illegal, or malicious activities. If you choose to register an account, you are responsible for safeguarding your account credentials. We strongly recommend not sharing your username, password, or other access details. If you believe your account has been compromised, please contact us immediately.

  • Communicating with You: We use your personal information to provide customer support, improve our Services, and maintain a business relationship with you. This is done in our legitimate interest to be responsive, offer effective services, and strengthen our relationship with you.

Cookies:

Like many websites, we use cookies on our Site. For detailed information about the cookies used to power our store with Shopify, please visit Shopify’s cookie policy.

We use cookies to enhance and improve the functionality of our Site and Services (such as remembering your actions and preferences), to run analytics, and to better understand user interactions with the Services. This is done in our legitimate interest to administer, improve, and optimize the Services. We may also allow third-party service providers to use cookies on our Site to tailor services, products, and advertisements both on our Site and across other websites.

Most browsers automatically accept cookies by default, but you can configure your browser settings to remove or reject cookies. Please be aware that blocking or removing cookies may negatively impact your user experience, potentially causing some features or functions of the Services to not work correctly or become unavailable. Additionally, blocking cookies may not fully prevent the sharing of information with third parties, such as for advertising purposes.

Disclosure of Your Personal Information:

In certain situations, we may disclose your personal information to third parties for legitimate purposes, as outlined in this Privacy Policy. These circumstances may include:

  • Sharing with vendors who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, and shipping).
  • Sharing with business and marketing partners, including Shopify, for service provision and advertising purposes. These partners will handle your information in accordance with their own privacy policies.
  • Disclosing information when you direct or consent to the disclosure, such as for shipping products or through the use of social media widgets or login integrations.

Disclosure of Personal Information:

In the past 12 months, we have disclosed the following categories of personal information and sensitive personal information (denoted by *) for the purposes outlined in "How We Collect and Use Your Personal Information":

Category Categories of Recipients
Identifiers (such as basic contact details and certain order and account information) Vendors and third parties who perform services on our behalf (e.g., internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers)
Commercial Information (such as order information, shopping information, and customer support information) Business and marketing partners
Internet or Other Similar Network Activity (such as Usage Data) Vendors and third parties who perform services on our behalf

We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.

Third-Party Websites and Links:

Our Site may contain links to websites or online platforms operated by third parties. If you choose to follow these links to sites not affiliated with or controlled by us, we encourage you to review their privacy, security policies, and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security practices of these third-party sites, including the accuracy, completeness, or reliability of the information found on them. Additionally, any information you share on public or semi-public platforms, including third-party social media sites, may be visible to other users of the Services or those platforms, with no limitations on its use by us or third parties.

The inclusion of such links does not imply our endorsement of the content on these platforms or their owners and operators, unless otherwise stated in our Services.

Children’s Data:

Our Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us using the contact details provided below to request its deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as defined under applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information:

Please be aware that no security measures are completely foolproof, and we cannot guarantee "perfect security." Additionally, any information you send to us may not be secure while in transit. We recommend that you avoid using unsecured channels to communicate sensitive or confidential information to us.

The length of time we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices:

Depending on where you live, you may have certain rights related to your personal information. These rights are not absolute, may apply only in specific circumstances, and, in some cases, we may decline your request as permitted by law. Below are the rights you may have:

  • Right to Access / Know: You may have the right to request access to the personal information we hold about you, including details on how we use and share your information.
  • Right to Delete: You may have the right to request that we delete the personal information we maintain about you.
  • Right to Correct: You may have the right to request that we correct inaccurate personal information we hold about you.
  • Right of Portability: You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, subject to certain conditions and exceptions.
  • Restriction of Processing: You may have the right to ask us to stop or restrict our processing of your personal information.
  • Withdrawal of Consent: If we rely on your consent to process your personal information, you may have the right to withdraw that consent.
  • Appeal: If we decline your request, you may have the right to appeal our decision by responding directly to our denial.
  • Managing Communication Preferences: We may send you promotional emails, which you can opt out of at any time by using the unsubscribe option in our emails. However, if you opt out, we may still send you non-promotional emails, such as those related to your account or orders.

You can exercise any of these rights by following the instructions on our Site or by contacting us using the details provided below.

We will not discriminate against you for exercising these rights. To verify your identity and respond to your request, we may ask for information such as your email address or account details. If you wish, you may designate an authorized agent to make requests on your behalf. Before accepting such a request, we will require proof of your authorization and may ask you to verify your identity directly with us. We will respond to your request in a timely manner, as required by applicable law.

Complaints:

If you have any complaints regarding how we process your personal information, please contact us using the details provided below. If you are not satisfied with our response, you may have the right to appeal our decision, depending on your location, by reaching out to us again using the contact details below or by lodging your complaint with your local data protection authority.

International Users:

Please note that we may transfer, store, and process your personal information outside of your country of residence, including in the United States. Your personal information may also be processed by our staff and third-party service providers and partners in these countries.

If we transfer your personal information outside of Europe, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant competent authority in the UK, unless the data transfer is to a country determined to provide an adequate level of protection.

Contact:

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us by: